You Know last year I have started my blog when I was new bee in this online world.
I have made WordPress website and started writing blogs on WordPress.
After posting daily question came to my mind who will see my blogs.
And I have started doing research how I can reach to maximum people.
After that I came to Know that its not easy to appear in googles first page.
For that you need to know about search engine optimization and yes then journey started.
Its not easy but really very interesting to know about How to do SEO for website?
In this article we will discuss all about SEO.
What is SEO?
Search engine optimization (SEO) is like a process of improving website organic traffic to website or website page from search engines.
SEO is one great way to extend organic traffic instead of purchased advertising.
It is a natural way to grow millions of visitors on your site.
In simple way “A website without SEO is like a vehicle without fuel.” ― Ravinder Bharti
As a point of long duration, you cannot rely only on paid ad.
You very much need to grow organic traffic to your website for online presence to grow your business.
For ranking relevancy authority and good quality content to solve users query is main aspects of SEO.
If anyone search any query in google, google shows relevant, authorized website on google as per query ask by users. Therefore, knowing your user and their problems is most important to provide great content or services to your users.
Not only to satisfied users but provide right product to right customer at right time is also most important.
So, google is very smart and search engine will rank only that website which has relevancy and authority.
I think now you have clear about basic idea of SEO.
Why SEO is important?
Search Engine Optimization brings you the foremost precious traffic (also mentioned as organic traffic), which is “free” — when a search engine shows your content to its users within the organic a neighborhood of a SERP (Search Engine Results Page), you’re doing not buy the ranking.
When the user clicks on the result and visits your site, you not pay Google for a visit. which briefly describes what’s SEO used for.
On that same SERP, there are often paid results; they’re identifiable by the ‘Ad’ icon to the left. When a user clicks on a paid result and visits the situation, the advertiser pays the program for that visit.
In below image shows word Ad above the title is identified as google paid ad.
And below image not shows AD icon means the pages appeared on google first page is rank by search engine directly no need to paid for google for ranking. Its shows by search engine, so these pages will get organic traffic.
This is big difference about paid and organic traffic, so it will always better to optimized your blog by using SEO techniques to grow organic traffic to your website hence SEO is big advantage if you want to grow your website traffic or business.
Hope now you are crystal clear about What is SEO and why SEO is so important? Now we will discussed about “How to do SEO for website?”
How to learn SEO?
We will see step by step guide about How to learn SEO.
First need to understand how do search engine works?
Search engines work in three stages are as follows:
What is Crawling in SEO?
The process of trying to find new or updated sites. Google discovers URLs by following links, by reading sitemaps, and by many other means.
Google crawls the online, trying to find new pages, then indexes them when appropriate.
Crawler is an automated software that fetches pages from the web and also indexes them.
What is indexing in SEO?
Indexing is the process that google stores all sites that it knows about in its index.
The index entry for every page describes the content and site (URL) of that page.
To index is when Google fetches a page, reads it, and adds it to the index.
What is Ranking in SEO?
When someone performs an enquiry, search engines scour their index for highly relevant content then orders that content within the hopes of solving the searcher’s query.
Google finds the most relevant answer is known as ranking.
In general, you’ll assume that the upper an internet site is ranked, the more relevant the program believes that site is to the query.
There are many factors included to rank website.
The main three factors are Relevancy, Authority and User Signal.
Relevancy is how relevant is your content or page to the search query of users on google.
Authority is among all the relevant results, how authorized and credible your page or content matches to the search query of users.
User Signals means how appealing your content, as per user’s requirement its useful to them or really solved their problem for what they really looking for engaging or not with your content or page. So, its really important that the content should be informative quality content to engaged user on your webpage.
How can I do SEO for free?
More than 200 factors are to be consider for Ranking; however, we will discuss some stages which is consider and very useful in SEO.
So here is step by step introduction for “How to do SEO for website?”
Stage 1 Keyword Research:
In SEO the most important is keyword research.
Almost 50% of SEO is depends upon your keyword research.
For keyword research many free tools are available like Ubersuggest, Semrush, Ahrefs.
Mine Ahrefs is favorite tool it is really amazing tool for keyword research.
Basically, do more and accurate keyword research for what exactly looking for on google head.
Its very simple use the proper keyword and you will get more organic traffic.
The famous quote about marketing is “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker
Keyword research is process of finding keywords that what people exactly looking for or searching on google, so to focus on that keyphrases and identifying that how target users are finding your website.
Therefore, that specific word, key phrases, queries that the people is asking on google is also called as Search engine results page (SERP).
In Above example for word digital marketing in india got all keyword searches showing KD means keyword difficulty and volume is for how many people searches for that specific query.
More search volume and low keyword difficulty is easy to rank than more KD.
Three types of keyword are as follows:
Primary keyword means focus main keyword.
Secondary keyword is keyword or questions relevant to primary keyword.
And last one is latent semantic indexing (LSI)keyword.
All above keywords really help to form good quality content with more keyword relent to each other.
For to rank easier to identify long tail keyword and focus on long tail keyword is really helpful because it clears the content about what exactly customer looking or need them.
Long tail keywords are easier to rank than single word phrases.
Stage 2 Create Quality Content:
- After stage 1 keyword research select long tail keyword having low keyword difficulty and start creating amazing content that attracts and engaged on your page.
- Start writing on your topic as per research and information you want shared.
- Catchy Attractive heading is the first step to write content. So many people read headlines first and after that, they can start reading further. Therefore, the headline should be catchy to attract readers and keep them stick to reading.
- Develop your own unique style easy to understand and directly connect to reader’s mind. To the point and precise writing is necessary and easy to understand quickly.
- The First paragraph is about introducing a part of the topic and what’s article about is basically helpful to reader. Start with questions, overview, and outline of the article, for whom this article should be included.
- Body of Article: Body of article is up to the point and write in detail and informative for users to Adhere to read complete article.
- Add images related to your topic as through images its easily connect to subject and express your thought.
- Conclusion: Finally, what you have concluded and summarize your article and give next step to reader like encourage stay connected with reading and leave comment.
Stage 3 On Page SEO:
For On page SEO you need to install plugins in your WordPress like Yoast SEO, Rank Math or All in one SEO.
On-page SEO (also referred to as on-site SEO) refers to the practice of optimizing webpages to enhance a website’s program rankings and earn organic traffic.
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and pictures.
It also means ensuring your website features a high level of experience, authoritativeness, and trustworthiness.
Stage 4 Off-Page SEO:
In off page SEO focus on link building from website A to website B to the relevant content to increase authority of your site.
Linking is one the most important factor for ranking used by google or search engines.
Search engines find out new content through links and it also judge the authority of your site.
For SEO link should be helpful, high quality and Natural with relevant to the content like backlinks.
What is Backlink?
A backlink is an incoming hyperlink from one website to a different.
If website A has linked bent website B, then you’ll say that website B possesses a backlink from website A.
In other words, when a link is placed to your website from another website, it’s called a backlink.
Two types of link are Do follow and No follow links.
Do Follow links: Do follow link helps to rank whereas No follow not useful for Ranking on google. This is main difference about” Do follow link” and “No follow link.”
Do follow link is backlinking activity from one website to another website which increases authority of your website.
No follow attribute is not there so called as Do follow link.
No Follow links:
No follow link attribute does not allow search engines to follow link, hence it called as no follow link. Therefore, no follow links not useful for ranking
In no follow an attribute is mentioned for example
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
In general, inbound links from these sources called as no follow links like
Social media (for example, links in Facebook posts)
Links in forum posts or other sorts of user generated content
And these popular websites use the rel=”nofollow” append all of their outbound links:
Stage 5 Technical SEO:
Technical SEO is also important factor for ranking blog or website on googles page. Technical SEO included following factors as below:
Largest Contentful Paint (LCP)
Cumulative Layout Shift
Hey Guys, this is all about in brief about Search Engine Optimization (SEO) and How to do SEO for website?
This information helps to understand basic information about SEO.
In Coming blogs, we will look each n every part of SEO in depth.
We hope you like this complete beginner guide about “How to do SEO for website?”
Stay tune with digitalvedant.com meanwhile you can read our another blog “What is Content Writing? and How to Do Content Writing?”