In this article, we will discuss How to do off-page SEO step by step?
Earlier, we have discussed on-page SEO, like what is on-page SEO, how to do on-page SEO and a checklist for on-page SEO.
Before that, let us understand what off-page SEO is?
What is the definition of Off-Page SEO?
Off-page search engine optimization is about all the tactics that happen outside your website.
These tactics help you to rank your website on the google page.
In short on-page activity is to be done on your website, while off-page activity is done outside your website’s activity.
Off-page SEO is not only about backlinks; other than that, many activities come in off-page SEO.
Like Guest posting to another blog, commenting on another blog for promoting your site, citation building, content marketing, brand building, and social media are important factors of off-page SEO.
This is also called off-site SEO.
All the above factors are really very important to build trust, authority about your site.
How to do off page seo technique step by step?
As on-page SEO not only enough to rank your site on search engines. Therefore, off-page SEO is an essential aspect of ranking your website.
Below, activities need to be done for off-page optimization.
Off-Page SEO Step #1: Link Building
The most popular and well-known technique is backlink which is required to get natural links to your site.
A backlink is a supposed link from website A to website B.
Backlink means vote to your site as your site is authorized. The more quality backlinks you get, the better result you have for ranking.
Link building is not only enough; the goal of link building is to earn quality links from good PR websites. Better link quality, better results you have.
Link quality means every page will have a quality score, also called page rank. Higher the page rank better the quality.
According to Brian Dean’s famous post, “Google’s 200 Ranking Factors,”
The number of internal links to a page indicates its importance relative to other pages on the site.
Therefore, specifically, you ought to have silo pages that hook up with your category pages and supporting pages (posts). That way, once you send a link to the homepage, the juice flows through your category and supporting pages, thus boosting your search performance.
As above the site structure, each link will pass SEO juice or link juice to other interconnected pages.
Do-Follow links: Do follow link helps to rank, whereas No follow not useful for Ranking on google. This is the main difference between” Do follow the link” and “No-follow link.”
Do follow link is a backlinking activity from one website to another website that increases your website’s authority.
No, follow attribute is not there, so-called as Do follow the link.
No, Follow links:
No, follow link attribute does not allow search engines to follow the link. Hence it is called a no-follow link. Therefore, no-follow links not useful for ranking
In no follow an attribute is mentioned for example
<a href=” http://www.google.com/” rel=” nofollow”>Google</a>
In general, inbound links from these sources called no-follow links like
Social media (for example, links in Facebook posts)
Links in forum posts or other sorts of user-generated content
And these popular websites use the rel=” nofollow” to append all of their outbound links:
Quora, YouTube, Wikipedia, Reddit, Medium
I have listed some of the link building strategies are as below:
Replicating competitor’s backlinks
Adding URL to post
Forum and blog comments
Off-Page SEO Step #2: Brand Building
Brand building is one of the important aspects of off Seo as it increases your credibility.
Brand building is not just creating a logo and getting your brand name; the brand building is all about sharing who you are as a company, your services, and speaking to your audiences.
It is about to make a consistent image, reputation, and stability like Apple, Nike, Coca-cola has successfully built their brand in the market.
When you build a brand, you will automatically get natural links. Therefore, strong brand building is necessary to have the credibility and authority of your website.
Marketers’ top channel to building a brand or communicating brand identity is their own website, social media, referral marketing, digital ads, guest posting, and most important is word of mouth.
For all the above channels to build trust and reputation for that, to help the public with the right product or services consistently is important.
Right product to the right customer at the right time is key to be successful in brand building.
Off-Page SEO Step #3: Content Marketing
Content Marketing is basically an inbound marketing tactic where you attract visitors, readers, and potential customers by creating good quality content.
It’s one of the popular methods of digital marketing.
Content Marketing helps companies create brands, and make an online presence in the market, and to build trust in the brand for the long term for users to accept and stick with the brand for the long term.
Content Marketing is important in both on-page SEO as well as off-page SEO.
If you write a guest post to others, the blog is one of the off-page content marketing tactics you need to write quality content.
Publish an infographic, and tie it up to a newspaper is also part of content marketing.
A common content marketing tactic is blog past, surveys, Q n A, Research papers, eBooks, Infographic, etc.
Off-Page SEO Step #4: Local SEO
Local SEO is all about optimizing your online presence so that you can attract people offline.
Local Seo is essential for businesses as people directly interact offline too.
The main difference of local SEO is that the geographic component is to be considered for local SEO.
Local SEO ranking factors are as below:
Google my business
Primary and Secondary Categories
Consistent and accurate citations
Citations from authoritative websites
Authority of your website
Uniform content throughout everywhere like phone numbers, addresses, etc.
Backlink profile of your website
Location name in on-page elements
Reviews and Ratings
Proximity to the city center
The proximity of the searcher
What is GMP (Google my business)?
Google my businesses create google business listing known as officially as a business profile.
So, you can create free Google my business account for that profile; It is also used to claim ownership of your business profile and increase your visibility on Google to attract your customer. It also shows your online presence helps trust and build a brand.
For example, on google search, your business profile shows as below:
So above is an example of GMP on google, so it clearly gets information to the user about your business. Is it interesting to set up your GMP on google?
The benefits of google my business are getting visibility to your customer about location, review and rating, contact information, direction so they can easily reach your business.
It is also good to know that google my business is completely free, and it won’t cost you anything to set up your Google business account.
Citations: The local Seo backlink
A citation means mentioning your business online is about the name, address, and phone number, also called NAP.
If you are a local business and geographically you want to rank, citations are important to target your location users and show your online presence to build the trust of your users.
Off-Page SEO Step #5: Social Media
Social media presence is one of the best effective tactics for off-page SEO. Many populations are active on social media, and it’s an easy way to reach a mass level and promote your product or services to your audiences or customer.
Building a brand also needs your strong presence on social media to satisfy your audiences as per their need.
It is not a direct ranking factor, but yes, it’s needed for engagement purposes with your audience to help them with the right product or right service.
Off-Page SEO Step #6: Forums
Using forums related to your niche, commenting, answering, and creating links is one of the methods of off-page SEO. For example, quora Reddit is a popular forum for commenting, and linking to relevant content related to your content is important.
With good quality content, you can build the trust of your forum audiences related to the niche and really help you gain traffic to your website.
Off-Page SEO Step #7: Guest Posting
Guest Posting is writing content for another website.
To approach or determine the right kind of blog to submit a blog post.
For that, you need to search for your competitor blogs in your niche, reach to them and ask for guest posting.
This guest posting really helps to increase the authority of your site.
Building backlinks to increase your site’s authority and getting traffic to your site are three guest posting goals.
Off-Page SEO Step #8: Infographics
Creating and distributing an infographic is one of the off-page SEO tactics to increase visitors to your site or attract visitors.
Now a day’s infographics are viral as people always search for information.
Right quality content and sharable content are effective ways of infographics.
Off-Page SEO Step #9: Keyword Research
In SEO, the most important is keyword research.
Almost 50% of SEO depends upon your keyword research.
For keyword research, many free tools are available like Ubersuggest, Semrush, Ahrefs.
Mine Ahrefs is my favorite tool. It is a really amazing tool for keyword research.
Basically, do more and accurate keyword research for what exactly looking for on google head.
It’s straightforward to use the proper keyword, and you will get more organic traffic.
The famous quote about marketing is “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker
Keyword research is the process of finding keywords that what people exactly looking for or searching on google, so to focus on that keyphrases and identifying that how target users are finding your website.
Therefore, that specific word, key phrases, queries that the people ask on google is also called a Search engine results page (SERP).
We hope the above blog about “How to do off-page SEO step by step?” will help you with off-page SEO. Meanwhile, you can read another blog, “What is Content Writing? and How to Do Content Writing?”
Conclusion of this article through some common FAQ’s:
How many types of SEO are there?
Mainly Three types of SEO are On-Page SEO, Off-page SEO, and Technical SEO; other than that, local SEO, mobile SEO, and voice SEO are also included in SEO.
What is the definition of Off-page SEO?
Off-page search engine optimization is about all the tactics that happen outside your website. Activities like link building, brand building, social media, infographics, local SEO, GMP, etc
What are the elements of off-page SEO?
Linking, Review, Guest posting to another blog, commenting on another blog for promoting your site, citation building, content marketing, brand building, social media.
Why do you need off-page SEO?
Off-page SEO increases the creditability and authority of your site to rank on google. In short, it will help to build website recognition and domain authority.
What are the benefits of off-page SEO?
Better search engine ranking, increasing domain rating, increasing website traffic, online branding, and increasing social traffic.
What is the difference between on-page and off-page SEO?
On-page SEO is all about the factors you can control on your own website, which increases relevancy. In contrast, off-page is about factors directly related to the page ranking, which increase your site’s authority.
In short on-page activity is to be done on your website while off-page activity to be done on your outside activity.
What are the Off-page SEO techniques 2021
Link building, Brand building, Content Marketing, Local SEO, Social Madia, Forums, Guest Posting, Infographics
What is Backlink?
A backlink is an incoming hyperlink from one website to a different.
In other words, when a link is placed to your website from another website, it’s called a backlink.
Two types of backlink do-follow backlink and no-follow backlink
What is Guest Posting?
Guest Posting is writing content for another website. It is also called Guest blogging.
What is Local SEO?
Local SEO is all about optimizing your online presence so that you can attract people offline.
Local SEO helps your business be more visible in local search results on Google.
What is Google My Business?
Google my businesses create google business listing on google known as officially as a business profile.
Your free Business Profile lets you easily connect with customers across Google Search and Maps.