Digital Marketing is part of Marketing booming and expecting to grow in India. First, understand “What is marketing?”
The number of internet users in India from 2015 increases tremendously from up to 700 million and expected to grow to over 974 million users by 2025.
India was ranked as the second-largest online market worldwide, therefore no doubt about the future of Digital Marketing in India will be a great and faster-growing industry in India.
What is digital marketing, and how does it work?
What is digital marketing?
Digital marketing is the marketing of products and services using electronic medium to connect with a target mass audience.
Digital marketing involves search engines, social media, email, and websites. Digital marketing in India is viral than traditional marketing as having lots of advantages over traditional marketing.
Difference between Digital Marketing vs Traditional Marketing
How does it work?
Integrated Digital Marketing:
Integrated Digital Marketing is the art and craft of using all the digital marketing methods available today in such a way that each digital marketing channel complements the other by playing its strengths rather than trying to reach the goal of increasing revenues and customer base on its own. Investment of time, energy, and money in building an integrated digital marketing process for your business is like investing in machinery which will magically multiply the effectiveness of each component in it.
How to start a career in digital marketing in India?
Usually, a bachelor’s or master’s degree in marketing, Business administration, Advertising, Analytics can enter digital marketing but it’s not compulsory. Basically, Digital Marketing is T shape broad marketing field. If you want to become an in-field digital marketing in India as a digital marketer you should aware of all the basic concepts and modules of digital marketing. And As per your skills, interest, and passion, you can choose one module for specialization. Build your digital brand, be a master in your niche. You can provide digital marketing services as a freelancer, or you can do a job also.
Some of the common digital marketing modules are:
Search Engine Marketing (PPC): Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click listings.
Search Engine Optimization (Organic Traffic): Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic known as “natural” rather than paid traffic.
Email Marketing: E mail marketing is to send commercial message to a group of people by using mail. It involves brand awareness, advertisements, promotions.
Social Media Marketing: Social media marketing is social media platforms like facebook, Instagram, twitter, websites, linkedin, blogs to promote a product or service. Most social media platforms have built-in data analytics tool, enabling companies to track the progress, success, and engagement of ad campaigns.
Digital Display Marketing: Is a graphic advertising on social media through banners, images, videos, websites, apps by using internet. Facebook and twitter are most popular digital display marketing platforms.
Content Marketing: Content marketing is basically an inbound marketing tactic where you attract visitors, readers, and potential customers by creating good quality content. This is one of the best ways to do online marketing. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Which is the Best course in Digital Marketing in India?
Digital marketing courses available both offline as well as online.
Many good institutes conducting online courses of digital marketing in India
Upgrad – Post Graduation in Digital marketing and communication, Simplilearn- Digital Marketing Specialist
NIIT- Certified Digital Marketing Professional
Learning Catalyst- Integrated Digital Marketing Course
Digital Vidya- Certified Digital Marketing Master Course
Digital Deepak – Digital Marketing Internship
Edupristine – Digital Marketing
IIM, Banglore – Digital marketing for business growth
ISB Hydrabad – Digital and Social Media Marketing Strategies
XLRI Jamshedpur – Executive Development Program in digital marketing
IIM Calcutta- Executive Programme on Digital and Social Media Marketing Strategy
Above all well known reputed courses of digital marketing in India are available
Other some popular online courses are as below:
Googles Academy for Ads (Adwords certification)
Google Analytics (Analytics Certification)
Udemy (Digital Marketing Masterclass)
Coursera (Digital Marketing specialization)
Hubspot academy (Inbound Certification, Email marketing)
Hootsuite Academy (Hootsuite University certification)
Udacity (Digital Marketing Nano Degree Program)
Facebook Business (Facebook ad certification)
How much do professionals earn in Digital Marketing in India?
Salary of digital marketer is vary according to area of expertise.
As per survey and data available digital marketer in India salary for fresher start from 1.5 lacs per annum.
Below is approximate salary for Digital Marketer having as per their role and experience.
For Executive – 0-1 years of experience having 1.50 – 4.2 Lacs per annum
For Specialist – 1-3 years of experience expected package from 2.5 – 6.0 Lacs per annum
For Team Lead – 2-4 years of experience salary package 3.7-7.0 Lacs per annum
For Strategist or Analyst – 3-5 years of experience expected package 4.5 – 10.0 Lacs per annum
Digital Marketing Head – 5-10 years of experience salary up to 10.0 – 30.0
Please note that the salary will be variable from person to person as per skills and command on tools, Certification, and Experience and Expertise in a particular domain.
How much do digital marketing agencies charge in India?
As per client requirement how many services offering to clients from basic to advanced. Charges may vary according to project work, duration, and also the quality of work.
Many Agencies offer ₹ 20,000 to to ₹ 100,000 per year for Small Scale and Medium – Sized enterprises.
Lots of factors affect digital marketing pricing and budget as per the reputation and size of company.
Many well known reputed agencies offer ₹ 20,000 to to ₹ 100,000 per month also for big companies.
How to start a digital marketing agency business in India?
Educate Yourself as a T shape digital Marker and Market study what customer need focus on quality product offering to customers. Identify what is exact needs of your customer and understand well what problem is facing your customer. Be a problem solver and give the best quality services to your customer. To build your brand, you need to know about the below steps:
Educate Yourself: As above mentioned you need to understand all aspects of digital marketing. What specific services you offer be sure you are able to focus and understand what your customer need.
Find Your Niche: Find out your expert area as per your skills, knowledge, experience, interest, and passion to become a master of particular services that you provide to your client.
Do Competitor Research: Always do competitor research as per your niche. How is your competitor providing services to clients? According to that you should better your services and give some extra services as a bonus to clients for better future bonding.
Launch Your Website: To start a digital marketing business launching your website is a must to know about your agency and what you exactly provided services to your client.
Build a Portfolio: Trust is very important to build a portfolio, to get reviews, testimony to show your work to your client.
Set a Business Model: Work as per CATT funnel for building your personal brand. CATT is Content, Attention, Trust and Transaction
The CATT model is a model for building your personal brand. Once you build your personal brand, everything becomes easy.
Steps of CATT marketing funnel:
Source: Deepak Digital
Communication Skills: In marketing, communication skills play a very important role. Communication skills help you to connect your brand with your target audience.
Have a Social Media Presence- Social media presence is a must everywhere to get benefit from organic lead generation, engaging with customers and potential customers, and then turn your business global.
Generating Leads: Initially getting leads very difficult. But there are many ways to generate leads by using social media marketing, Google ads, Facebook ads. Be sure always give your best to your client so they can do mouth publicity for you and recommend your work. Appreciate your work to know how good you are in your services.
In 2020 pandemic’s changed a lot and here’s what we think about the future of marketing, Marketers have to up to date with the constantly changing marketing landscape like nowadays traditional marketing converted into digital marketing but it is necessary to understand the secret ingredient of the law of marketing for great success and achievement. Hope you like this article and it will help you to know about Digital Marketing in India.
In future Digital marketing in India growing very rapidly.
We hope you like this article, meanwhile you can read our another blog “How to do SEO for website? Complete Beginners Guide”.